LYLE GREENFIELD
Lyle Greenfield …
… was born in Rochester, New York, raised Catholic and attended St. Margaret Mary grade school. He received a Bachelor of Arts degree in English from Bowling Green University. There he wrote a weekly column for the student newspaper, syndicating it to college papers across the country. During his school years Greenfield had paper routes, shoveled driveways, worked in landscaping, construction, door-to-door sales and the warehouse of Genesee Brewery. He began his career in New York City as a copywriter for the ad agency J. Walter Thompson, later moving to the Saatchi agency where he was creative director on the Jeep business.
In 1980 Greenfield purchased farmland in Bridgehampton, Long Island and planted a vineyard. There he built The Bridgehampton Winery, the first winery in the South Fork region of the island. For four years he served as president of the Long Island Wine Council. (After a 15-year battle with climate and site conditions, the winery closed its doors. The building is now home of the South Fork Natural History Museum.)
In 1989, Greenfield started Bang Music in New York City, a company that provides original music and audio services for television, documentaries, commercials, podcasts and other media. He is a founding member and former president of the Association of Music Producers (AMP) and co-creator of the AMP Awards for Music and Sound.
Greenfield has been a frequent contributor to the production industry magazine SHOOT, writing about music and popular culture. He is the author of a collection of short stories and letters, The Soul Mate Expeditions, a mystery thriller, What Vienna Saw, and a coffee table memoir, 1000 Days in St. Barth.
In late 2021, alarmed by the increasingly bitter social and political divisiveness in our country, Greenfield began researching and writing Uniting the States of America—A Self-Help Plan for a Wounded Nation with the goal of understanding how we have torn the fabric of our “One Nation” and what we must do to render it whole again. He resides in Amagansett, Long Island with his wife, Mary Jane Greenfield.
